Studio notes
What makes a logo work?
Sample article · To be replaced
Recognition starts with clarity
A strong mark gives people something they can recognise quickly. Shape, proportion and spacing matter before effects or decoration. Try the design small, in one colour and alongside other brands.
Build a system around the mark
A logo rarely works alone. Typography, colour, imagery and layout help the identity remain recognisable across a visiting card, a package and a screen.
Design for the everyday
Useful identities survive ordinary constraints. Think about a tiny profile image, simple printing and the person who has to use the files next. Clear guidance makes consistency easier.