Food & FMCG / Logo & Packaging
Herbolina
A colourful range.
One recognisable brand.
Logo and packaging design for a superfood range spanning oats, dried berries, seeds and snacks.
- Client
- Herbolina
- Range
- 27 products · 43 SKUs
- Services
- Logo & brand identity · Pouch packaging · Print-ready artwork
01 / The brief
Many products.
A shared identity.
Herbolina needed a brand identity and pouch packaging across its food and superfood range. Creative Ideas designed the logo and the complete packaging range: 27 products across 43 SKUs.
The selected designs shown here demonstrate how the identity carries across different product types while giving each pack its own colour and character.
02 / The design
Colour with
a clear purpose.
A consistent Herbolina logo anchors the range. Product-specific colours, expressive lettering and ingredient imagery help each pouch feel distinct.
Our work covered brand strategy, colour and typography, brand guidelines, graphic elements, pouch design, variant extensions and print artwork preparation.
03 / Built to grow
A growing range.
One Herbolina.
From the logo to each packaging variant, a consistent visual identity brings the range together—with room for new products and flavours.
These portfolio mockups showcase selected supplied designs. They are presentation images, not photographs of manufactured packs.