Real Estate / Marketing & Print
Orchid County
A sense of place.
A story on paper.
Project catalogue design, content planning and copywriting for a real estate development on 66 Ft Road, Jalandhar.
- Client
- Orchid County
- Location
- 66 Ft Road, Jalandhar
- Services
- Catalogue design · Content planning · Copywriting
01 / The brief
Introduce a place.
Tell its story.
Orchid County needed a project catalogue to introduce its real estate development on 66 Ft Road in Jalandhar. Creative Ideas shaped the content, wrote the copy and designed the catalogue.
The narrative moves from a welcoming introduction to the project’s vision, residential setting and family-focused story.
02 / The design
Space to explore.
Room to imagine.
A deep burgundy cover opens into generous photographic spreads. Elegant serif headlines, white space and warm accents give the project information a clear reading order.
Garden imagery, architecture and family scenes create a visual rhythm across the catalogue, bringing the written story and page layouts together.
03 / The delivery
From content plan
to catalogue.
Content planning, copywriting and catalogue design were brought together as one project, with a consistent tone and visual treatment from the cover through the inner pages.
The mockups illustrate the catalogue design. Original page artwork is included for a closer look at the layouts.