Food & Beverage / Logo & Packaging
Tea & Tropics
Tropical flavour.
A fresh identity.
Logo and pouch packaging design for a range of dried fruits and matcha.
- Client
- Tea & Tropics
- Range
- Dried fruits & matcha
- Services
- Logo & brand identity · Pouch packaging
01 / The brief
One brand.
Two worlds of flavour.
Tea & Tropics needed a logo and packaging for its product range. With content supplied by the client, Creative Ideas handled the planning and design execution.
The work brings tropical dried fruits and matcha together through a shared brand identity, with individual packaging that makes each product easy to recognise.
02 / The design
Fruit forward.
Rooted in green.
The fruit crest and green wordmark connect the range. Large fruit imagery, bold vertical names and vivid splashes give the dried-fruit pouches their character.
For matcha, green tones, tea imagery and contrasting typography create a calmer expression of the same brand.
03 / The collection
Distinct products.
A familiar signature.
From pineapple and dragon fruit to soursop and matcha, the packaging gives each product its own visual identity while keeping the Tea & Tropics name prominent.
These presentation mockups show the supplied designs on pouches. They are visualisations, not photographs of manufactured packs.